Paul Nardini - Trade Show Magician, Wedding Magician, Cabaret Magician, Close up Magician, Corporate Entertainer, and Mindreader

Trade Show Magician

“Paul brought his excellent magic and sharp wit to our exhibitors stand during a very busy Offshore Europe 2007 and became an important part of our promotional activities during the 3 days he was with us. By using his skills Paul was able to entertain and grab attention, but always with a view to identifying a potential lead for our company.we found Paul to be a great benefit and would certainly look to use him again.” Tony O'Shea - Business Development Executive - IICOR

Before becoming a full time professional magician in 2001, Paul ran a successful business for 10 years. He understands the importance of things like salesmanship, communication, creating the right image and making the right impression first time and making it a lasting one, as this is what helped make his business a success.

Magic is all about creating an impression, communicating, selling and of course image. These things most people would accept as some of the core skills a magician should possess, but you need much more. You need to know about people, how they think, how they move, how they react

As a magician I use this knowledge to control what people think and what they do, to help me sell the illusion. This is what a good salesperson does also.

The advantage a magician has is that the person in front of him doesn’t think they are being sold anything, they are caught up in the entertainment, they are in the illusion, and happy to be there.

Now just think how effective product placement at this time would be. It could be as simple as having the cards I use and give away in my tricks being printed with your branding and message on them, remember how we receive something is how we perceive something and a playing card or business card with their signature or drawing on it, having been used in an amazing magical effect, becomes more personal to them than a handed out flyer.

The props I use can be items associated with your business. The script (patter) I use can be one that we have worked on to make sure I am putting across the key selling points of your business during my performances.

I can get your business card into prospective customer’s hands, and they want it. They want to look at it, keep it, and show it to their colleagues. I can have them use your slogan, business name, and buzz words etc. as the magic words they have to say to make the magic happen and they will, because it is fun. They don’t feel that they are being sold something and so are willing participants.

I will draw traffic to your booth or stand and keep them there. Delivering your message and at the same time creating openings for you sales team to work their magic.

To find out more contact Paul and he can answer any queries you may have.

Trade Show - Corporate Magician - Close Up Magician - Wedding Magician - Cabaret Magician

Trade Show Magician